Friday, December 4, 2020

Haber December 04, 2020

BDDK'dan Sorunlu Kredilerle İlgili Flaş Hamle

Bankacılık Düzenleme ve Denetleme Kurumu’ndan sorunlu kredilerle ilgili flaş hamle. Toplam değeri 150 milyar lirayı buluyor.

Bankacılık Düzenleme ve Denetleme Kurumu’nun toplam değer 150 milyar lirayı bulunan sorunlu kredilerle ilgili yeni bir hamleye hazırlandığı öğrenildi. BDDK’nın sorunlu kredilerin takibe alınma süresini uzatan ve yılbaşında sona erecek düzenlemeyi 6 ay daha uzatmayı planlıyor.

Reuters’in haberine göre, Bankacılık Düzenleme ve Denetleme Kurumu (BDDK), bu yıl sonunda bitecek olan sorunlu kredilerin takibe atılma süresini uzatan düzenlemeyi altı ay daha uzatmak için görüşüyor.

Konu hakkında bilgi sahibi iki bankacılık kaynağının Reuters’a verdiği bilgiye göre kararın bu ay içinde açıklanması bekleniyor.

MARTTA DA ÖTELENMİŞTİ

BDDK, salgınının ardından işletmelerin yaşayacakları nakit akışı sorununun finansal bir probleme dönüşmemesi için Mart ayında aldığı kararla, 31 Aralık’a kadar 2. grup krediye (yakın izlemedeki krediler-sorunlu krediler) geçiş süresini 30 günden 90 güne, 3. grup krediye (takipteki krediler) geçiş süresi de 90 günden 180 güne çıkarmıştı.

Konuya yakın bir bankacılık kaynağı son dönemde artan corona virüsü vakaları ve sonrasında restoran ve kafelerin kapanmasından sokağa çıkma yasağına kadar bir dizi önlemin ardından, BDDK’nın sorunlu kredilerdeki takibe dönüşüm süresinin bir miktar daha uzatmasının gündemde olduğunu belirtti.

BU AY KARARA BAĞLANACAK

Kaynak “BDDK’nin şu anda gündeminde, henüz netleşen bir durum yok ancak şu an konuşulan altı ay uzatmak. Zaten Aralık içinde karara bağlanması gerekiyor” dedi.

BDDK konuyla ilgili sorulara bir yorum yapmadı.

Türk bankacılık sektöründe geçen sene sonunda %5.4 olarak gerçekleşen takibe dönüşen kredi oranı, salgının ekonomiye etkilerini azaltmak için uygulamaya sokulan düşük faizli kredilerdeki yüksek büyüme ve düzenlemelerin de etkisiyle gerileyerek Ekim’de %3.97’ye kadar inmişti. Kredi stokundaki büyümenin yavaşlaması birlikte takipteki kredilerin 2021 ilk çeyrekten itibaren artış bekleniyor.

Bir diğer bankacılık kaynağı da şu anda tekrar ertelemenin BDDK’nın gündeminde olduğunu belirterek, kararın Aralık sonuna kadar alınabileceğini ifade etti.

Türkiye ekonomisinde 2018’deki kur krizinin ardından şirketlere verilen yüksek hacimli döviz kredileri başta olmak üzere pek çok kredinin geri ödemeleri aksamaya başladı. Kredilerdeki bozulmanın bankalara ve şirketlere yükünü azaltmak için çeşitli adımlar atılsa da geniş kapsamlı bir çözüm hayata geçirilmedi.

Bankalar o dönemde sorunlu enerji ve inşaat kredilerinin aktarılacağı bir fon kurma planı açıklamış, ancak yine bankaların fon modeli üzerinde anlaşamaması nedeniyle ilerleme sağlanamamıştı.

Kaynak : Routers

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Entrepreneurship December 04, 2020

8 Reasons Why Startups Fail

Not Hiring the Best

Budget constraint often forces the business to hire a beginner, who is not a master in their respective domain.

Lack of Focus

Instead of selling varied services, focusing on prime service would be fruitful.

No Customer Service

No team/person to address customer's query, this makes the startup non customer friendly.

No Planned Strategy

Startups often fail when they do not have a business model to adhere.

No Urgency of Product

Creating an urgency of the product is the formula to make your startup succeed.

Lack of Funds

Capital and funds are not something that startups get too easily this is one of the challenges they need to overcome.

Average Marketing Campaign

Not focusing on USPs & CTAS; not creating a product at the right time.

Lack Team Spirit

Startups need a team that has experts from every domain, and with a sense of team spirit.

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Marketing December 04, 2020

How to Repurpose Content for More Traffic?

How to Repurpose Content for More Traffic

Content is what brings people into your website or blog. It's the story, or an idea, or solution to some problem that draws readers to you. But coming up with fresh ideas for content consistently is often difficult. Some days you sit staring at a blank screen but nothing happens. There is a solution to this problem and the answer solves two problems at once.

If you have a blog and a YouTube channel you are sitting on a goldmine of new content waiting to be created. How is that you ask? Simple. You just repurpose your old blog posts and videos into new blog posts, reports, eBooks, mini-course or other digital products.

Create a marketing report and give it away to new subscribers, a mini-course to teach readers how to use Twitter and Instagram to get more traffic, develop your own affiliate products. It's a great way to get more mileage out of your content, and in fact, cross promotion on two platforms will double your exposure and your site traffic.

Follow these tips to create new content the easy way:

1. Find a video to turn into a blog post

This is one way to get two pieces of content working for you. Take the ideas and focus of the video, whatever it may be (marketing, blogging, finance) and write an article that is similar to the video. Make it something that will complement the video and you can link the article to it (and vice versa). Don't worry, if you have no writing ability or don't have the time to write, you can always hire a writer to do this for you.

2. Transcribe old videos and rewrite them

YouTube is a great source of traffic and what better way to boost your traffic than sending viewers to your blog to read new content. The idea is to transcribe your old videos and rewrite them to keep the focus and ideas of the content but avoid Google penalties for duplicate content.

3. Rewrite PLR articles

You remember PLR articles, right? Well, they are still in circulation and people are still using them. There was a stigma associated with them in the past because a lot of marketers didn't realize they had to be rewritten to 100% uniqueness and used spinning software that made them unreadable pieces of crap.

The benefit of using PLR material is that the research has already been done, all you have to do is present the ideas in a new format and in your own words. Brand new article or blog post that is 100% original. You can link it to your other blog content, social media sites, or affiliate sites.

4. Take a long post and divide it into multiple short posts

Another way to get more from your longer blog posts is to break it up into smaller posts and create a series with 2 or 3 parts and post one per day to keep readers coming back to finish it.

5. Create an email newsletter

Make a list of ideas from some old blog posts and create an email newsletter that you send out once per month. You can expand on ideas from favorite posts, or have readers give you suggestions for topics.This works for blog posts, videos, PLR products, and podcasts.

6. Create a podcast from an old video

Transcribe an old video and rewrite the text. Then record it as an audio file ( you can read it or hire a voice actor, if you're shy). Podcasts can be downloaded through media sites and listened to at the user's convenience. Use your imagination and get creative here.

These are just a few ideas for repurposing old content and giving it new life. It makes content creation must faster and simpler because part of the work has already been done. Just take those same ideas and put a different spin on them.

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Marketing December 04, 2020

How To Create An Attention-Grabbing Contest to Promote Your Products?

How To Create An Attention-Grabbing Contest to Promote Your Products

Hosting a contest is a very effective marketing strategy that has been around long before the internet. It's been around a long time because it works. It helps bring in buyers, cause a buzz, and spread brand awareness. A good contest can pay off for years to come due to the publicity that occurs long after it's over.

Know Who You're Targeting

If you don't know what your goal is and who you're targeting with the contest, you might not succeed. Is your goal to get more email sign-ups so that you can nurture them and sell to them later? Is your goal to sell products directly? Setting this part up right is essential to your success.

Choose the Right Type of Prize

This is another essential component of your contest. If you don't select the right prize, you may have freebie seekers joining. You want the prize to be related to your product (or be your product) and something only the audience who wants the product will be keen to get.

Add Incentives to Act Now

Don't let the contest go on forever. Make it short and sweet so that you can get onto the real thing fast. A contest that lasts too long will get boring for people. Don't give it more than a week, but do talk about it more than the week leading up to it to give them notice.

Track and Test Everything

When you set up your goals, you'll want to match each goal with something you can track using your analytics software. You can use Google Analytics or if you're using special software such as email software, it may have native tracking solutions to use. Don't assume why things are happening as they are; know why by studying the data.

Build Up to the Contest

Don't just launch the contest on the first day. Instead, talk about it while you're planning it. As you talk about these things, you'll be creating buzz and excitement about the contest in advance, so people will be ready to go when it launches.

Stay Excited and Show It

When you're hosting a contest, it's up to you to jazz people up and get them excited. Talk about it before, during, and after. Do Facebook Live videos so that people can hear and see your excitement. Excitement is contagious.

Follow Up

Don't just let the contest be over and die. Instead, make sure you follow up with people who got on your list due to the contest, to affiliates that did very well, and to your audience by letting them know about the winner that you brag about via your social media and blog.

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Marketing December 04, 2020

The Power of Content Marketing

WHAT IS CONTENT MARKETING?

Content marketing is described as a strategic approach to marketing that focuses on the creation and distribution of valuable, consistent and relevant content to attract a certain refined audience for profits in the consumer market.

Most leading brands hire people with courses in content marketing to improve the branding of the product or service being marketed in the public domain and also benefits enterprises by increasing sales, cost saving and getting more and better consumers with higher loyalty.

THE NECESSITY OF CONTENT MARKETING

Marketing has revolutionized today due to the digitization of almost everything around us. Mass media is targeted to reach the specific audience for which the product or service has been catered for. Quality content is extremely essential for successful marketing along with a well-defined plan or strategy.

Different forms of content marketing like social media marketing, search engines publishing quality and consistent content, successful PR strategies, inbound marketing etc. are dependent on a proper content strategy that helps deliver the perfect content for a curated or mass audience.

Today, everything is digital. Marketing for almost anything, be it political, retail products or services, food or academic books etc., Everything is effectively and almost freely marketed via social media platforms like Facebook, Twitter, Instagram etc. Most of these social media websites and search engines pop up relevant ads according to the searches we make across the Internet.

STATEGY FOR CONTENT MARKETING

Content marketing must be smart so as to capture the attention of the target audience for the service or product. Targeting the youth on social media, the elderly via television and radio advertisements are some of the strategies for smart content marketing.

The content must be designed in such a way so as to target the right audience in their mindset. Map the content for the product or service and then try to use the right type of content for the problem by mapping the buying cycle of people who have the specified problem and would be willing to venture into the product or invest in the service.

VARITIES OF CONTENT

Different types of content are available suitable for different marketing strategies like vlogs, videos, advertisements, billboards, surveys, email newsletters, posts on social media pages like Instagram, Facebook, Twitter etc., Polls, podcasts, quizzes, outreach programs, photographs, predictions, news etc.

Each option has its own benefits and can be used according to the demand of the situation. The single main goal of marketing is to increase business revenue and there are numerous ways to achieve that.

Content marketing requires creative brainstorming from professionals who can analyze the minds and thinking of the consumer to decide which approach is best to capture their attention. Interactive and creative content will definitely help make a product or service successful.

Content marketing Sydney can help employees in organizations make the best use of their creative skills to create content for marketing purposes with the help of digital agency Sydney to specialize in digital marketing and help deploy quality content for customers.

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